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California State University, Long BeachCalifornia State University, Long Beach

2014-15 CAMPUS BUDGET PLANS

Division of University Relations and Development

DIVISION TOTAL PRO RATA RPP SHARE

External Suport and Community Relations
Priority and Goals Proposed Project Amount
Complete a major comprehensive campaign Senior Director of Development $140,000
Complete a major comprehensive campaign Annual and Special Giving Administrative/Operations Analyst $45,000
Complete a major comprehensive campaign Salary supplement to strategically repurpose positions $70,000
Build a social media presence, integrating it with overall marketing and brand strategy Salary supplement to strategically repurpose vacant position $20,000
Complete a major comprehensive campaign Supplemental marketing expenses $29,812

University Relations and Development Total $304,812